Boutique AI-Forward Digital Marketing

We Don't
Just
Market.
We Ignite.

Ignite Theory is a Johannesburg-based agency built for growth-stage SMEs ready to stop guessing and start winning. Strategy that sticks. Creative that cuts. Results that compound.

See Our Packages Our Approach
Strategy Creativity Growth Social Media Management Content Creation Brand Strategy Paid Advertising Shopify Web Design Strategy Creativity Growth Social Media Management Content Creation Brand Strategy Paid Advertising Shopify Web Design
Who We Are

Different By
Design

We built Ignite Theory because growth-stage businesses deserve agency-level strategy without the agency-level smoke and mirrors. No retainers for retainers' sake. No vanity metrics. No corporate jargon from people who've never run a business.

We're AI-forward, which means we move faster, think deeper, and deliver more — without inflating your budget. Our clients get the kind of work that used to cost three times as much to produce.

Based in Johannesburg. Built for South African businesses ready to grow with intention.

3+
Retainer Tiers Built Around Your Stage
8
Core Brand Voice Traits That Drive Every Decision
100%
Strategy-First, No Filler Content
AI+
Forward Methodology Across All Work
What We Do

Built to
Grow You

Every service we offer is connected to one outcome: sustainable, measurable growth for your business.

01 📱
Social Media Management

Full-service management across Instagram, Facebook, and LinkedIn — strategy, scheduling, community management, and monthly reporting.

  • Content calendar planning
  • Caption writing & hashtag strategy
  • Community management
  • Monthly performance reports
→
02 🎨
Content Creation

Brand-aligned visual content built for stopping thumbs and starting conversations. Carousels, reels, stories, and static graphics.

  • Graphic design & branding
  • Video & reel production
  • Carousel design briefs
  • Brand voice development
→
03 🎯
Paid Advertising

Meta ads that actually convert. Targeting, creative, copy, and optimisation handled end-to-end so your budget works harder.

  • Meta (Facebook & Instagram) ads
  • Audience research & targeting
  • Ad creative & copywriting
  • Campaign reporting & optimisation
→
04 🛍️
Shopify Web Design

E-commerce stores built to sell. From setup to full product catalogue builds and conversion-focused UX — we know Shopify inside out.

  • Store setup & theme customisation
  • Product catalogue builds
  • Quote basket & custom flows
  • Ongoing store management
→
05 📊
Strategy & Consulting

Data-led marketing strategy and brand positioning for businesses ready to grow with intention, not just activity.

  • Digital marketing audits
  • Brand positioning strategy
  • 90-day growth planning
  • Content strategy frameworks
→
Our Retainer Packages

Choose Your
Growth Tier

Foundation
Establish your online presence
R5,500
per month · Instagram + Facebook
  • 8 posts per month
  • Caption writing & CTAs
  • Branded Canva designs
  • Content scheduling
Get Started
Most Popular
Growth
Built for growing brands
R9,500
per month · Instagram + Facebook
  • 8 posts per month + 1 Reel
  • Caption writing & CTAs
  • Branded Canva designs
  • Content scheduling
  • Monthly content planning
  • Comment management (Mon–Fri)
Get Started
Performance
Optimised results & growth
R14,500
per month · Instagram + Facebook
  • 8 posts per month + 2 Reels
  • Caption writing & CTAs
  • Branded Canva designs
  • Content scheduling
  • Monthly content planning
  • Comment management (Mon–Fri)
  • Performance tracking
  • Strategy adjustments
Get Started

Add LinkedIn to any package from R1,500/month · Save 20% on annual billing

Bolt-On Services

Add-Ons That
Accelerate Growth

Flexible services to expand your marketing without upgrading your package.

💼
LinkedIn Platform Add-On

Add LinkedIn to Package 01 with platform-specific professional content.

R1,500 / month
📱
Social Media Profile Setup

Instagram, Facebook or LinkedIn setup and optimisation.

R1,200 / platform
Bundle: IG + FB + LinkedIn — R2,900
📸
Event Photography

On-site photography at your event. Edited images delivered within 48 hours.

Quoted per event
Based on location, duration & turnaround
📣
Paid Ads Management

Facebook & Instagram campaign setup, creative, targeting & optimisation. Ad spend billed separately to Meta.

R2,500 / month
Min. recommended ad spend: R3,000/mo (paid to Meta)
➕
Extra Posts

Need more than 8 posts in a month? Top up with additional branded posts — same quality & turnaround.

R450 / post
Includes custom graphic & caption
🎬
Reel / Short-Form Video

Scripted, edited Instagram or Facebook Reel using client-supplied footage. Caption & hashtags included.

R1,800 / reel
Up to 60 seconds · Vertical format
eCommerce & Online Store Management

Shopify
Services

Store setup, catalogue management, and ongoing maintenance for product businesses.

Once-Off · New Store
🛒
Shopify Store Setup

A fully configured Shopify store built from scratch — branded, organised, and ready to take orders.

R6,500 once-off
  • Theme selection, installation & brand customisation
  • Up to 20 products loaded with descriptions & images
  • Collection structure & navigation setup
  • Payment gateway & shipping configuration
  • Contact page, policies & basic SEO setup
  • Social media channel integration
  • 14-day post-launch support included
Once-Off · Existing Store
📦
Catalogue Build & Bulk Upload

Got products but no time to load them? We'll build your full catalogue — structured, optimised, and image-matched.

R85 / product
  • Product title, description & pricing loaded
  • Image upload & alt text applied
  • Collection assignment & tag setup
  • CSV import available for large catalogues
  • Minimum 10 products per booking
  • Bulk pricing for 50+ products — ask for a quote
Monthly Retainer
🔄
Shopify Maintenance Plan

Keep your store current without lifting a finger. Updates, new products, and minor fixes handled monthly.

R1,500 / month
  • Up to 2 hours of store updates per month
  • New product additions & price updates
  • Collection & navigation changes
  • Banner or homepage content swaps
  • Priority response within 24 hours
  • Additional hours at R750/hr
Once-Off · Existing Store
🔍
Store Audit & Fixes

Something's off with your store? We'll review the setup, identify what's hurting conversions, and fix priority issues.

R1,800 once-off
  • Full store review — navigation, collections, pages
  • Mobile experience check
  • Image quality & consistency review
  • SEO basics — titles, descriptions, handles
  • Written report with prioritised fixes
  • Up to 1 hour of implementation included
Strategy & Growth Services

Strategy Today.
Growth Tomorrow.

Beyond content and ads. These services focus on the strategy, systems and guidance that drive real results.

🎯
Marketing Strategy Session

A 90-minute deep dive into your business, audience, and goals. Walk away with a clear, actionable plan.

R2,500 per session
90 minutes
📈
Growth Strategy Blueprint

A comprehensive roadmap tailored to your business goals. Includes channel strategy, content plan, funnels & KPIs.

R6,500 one-off
🔽
Sales Funnel Strategy

We design a high-converting funnel strategy to attract, nurture and convert your audience into customers.

R5,500 one-off
🔎
Competitor & Market Research

Understand your market, competitors and opportunities to position your brand for growth.

R3,000 one-off
📊
KPI Setup & Reporting System

We set up tracking, dashboards and automated reports so you can measure what matters and scale.

R2,800 one-off setup
Includes 1 custom dashboard
🤝
Monthly Growth Consulting

Ongoing access to strategy, guidance and troubleshooting to keep your business moving forward.

R3,500 per month
Minimum 3 months
How We Work

From Brief
to Results

Step 01
Discovery & Audit

We start by understanding your business, your audience, and what's working (or not). No assumptions — just honest assessment and a clear baseline.

Step 02
Strategy & Planning

We build a custom strategy aligned to your growth goals. Content pillars, platform priorities, ad objectives — everything mapped before we execute.

Step 03
Create & Execute

The team gets to work. Content produced, campaigns launched, posts scheduled. You get visibility and approval at every stage — nothing goes live blind.

Step 04
Report & Refine

Monthly reports, honest numbers, and a clear picture of what to do more of. We optimise continuously — not just at renewal time.

Why Ignite Theory

This Agency
Is Different

  • ⚡

    AI-Forward Execution

    We use AI tools across strategy, content, and reporting — which means faster turnarounds, sharper insights, and better output for your budget.

  • 🎯

    Strategy Before Content

    We don't post for the sake of posting. Every piece of content has a role in your broader growth plan.

  • 🤝

    Boutique Attention

    You won't get handed off to a junior. Your account is handled by people who care about your results — not just your retainer.

  • 📍

    Built for South African SMEs

    We understand the local market, the local hustle, and what South African consumers actually respond to. No cookie-cutter global playbooks.

Ignite Theory
Strategy. Creativity. Growth.

Ready to
Stop Guessing?

Let's have a real conversation about where your business is now and where it could be in 90 days.

Start the Conversation
Get in Touch

Let's Build
Something

Contact Ignite Theory

Email

Email

info@ignitetheory.co.za
📞

Phone / WhatsApp

081 068 8251
📍

Location

Johannesburg, South Africa
📸

Instagram

@ignite.theory
🌐

Website

ignitetheory.co.za

Send Us a Message

Loading... =